Villa La Massa Excellence - Supecars Event

Villa La Massa
Florence, Italy

“Savoring life to the max” is the motto that united Villa La Massa and Canossa Events, a leading company in the organization of road touring events, in designing and developing of Villa La Massa Excellence, three days dedicated to the finest hospitality and iconic supercars manufactured between the 1990s to the present day, which are unique or have been made distinctive by customizations that accentuate their prestige.

The event brings Villa d’Este’s passion for cars to Tuscany, a region rich in enthusiasts and collectors, with the desire to grow the event over time.

From Friday 17 to Sunday 19 October 2025, Villa La Massa will become a gathering place for supercar collectors as motoring supremacy blends with local culinary excellence and high-level hospitality, all in Villa La Massa style.

Saturday 17 October 2025 will be open to the public with a special day pass, which includes the car show, brunch and car parade. Connoisseurs will be beguiled by the beautiful cars, their sporting pedigree and modern design by the river at Villa La Massa and visitors will be called upon to vote for their favorite, which will be awarded in the afternoon with the People’s Choice prize.

There will also be a children’s panel of judges who will enthusiastically pick their favorite car and award a special trophy.

At the gala evening on Saturday 18 October 2025 in the refined surroundings of the restaurant in central Florence, the Supercars Firenze prizes will be handed out, with two categories and three prizes for each one: one is for the models that helped the evolution of the car and the other is for the models that represented innovation. Special prizes will also be awarded to the car with the most miles on the clock and the one that drove the further to be shown at Villa La Massa. Last but not least, there’s the coveted Best of Show, Coppa d’Oro Villa La Massa, which pays tribute to the famous Coppa d’Oro at Concorso d’Eleganza Villa d’Este.

Saturday 18th October will be open to the public. Car enthusiasts can experience the charm of beautiful cars imbued with sporting.

Includes:

• A two-night stay with arrival on October 17, 2025
• Daily American breakfast at the scenic Il Verrocchio restaurant
• Free use of the Arno Spa facilities
• Courtesy daily shuttle service from/to Florence City Center

• Welcome drinks and dinner at Villa La Massa

• All-day access to the Car Show on the Property
• Poolside brunch and an afternoon car parade on the grounds of the Property
• Gala dinner and Awards ceremony

• Morning drive through the Mugello countryside
• Farewell lunch

Subject to availability. Valid on new bookings, not combinable with any other packages or promotions, not applicable to groups. Blackout dates may apply. Please inquire with your travel advisor for additional terms and conditions.